Let us tell you a story
The story that almost never happened
1 / 32020 · Chapter oneA sixteen year old and a city on pause
Our story begins with a sixteen year old boy in the middle of a global lockdown. Between cancelled exams, unfinished canvases and long afternoons in his bedroom, Pete Kasidit felt a pull to build something of his own: a small store where people like him could meet, browse beautiful tools from around the world and spark new ideas together.
During the build there was an empty corner he could not stop staring at. On New Year’s Eve, the idea arrived. What if that corner became a tiny coffee bar where ordering felt simple?
New Year’s Eve · Chapter twoA menu you can read by the sky
The menus across Bangkok felt like another language: roast levels, processes and regions, line after line. So he imagined a gradient inspired by sunrise and sunset. Two coffees, each tied to a feeling: one bright and fruity like the cups he loved, one darker and gentler like the ones his mother and sister preferred.
That became Dawn and Dusk, the first two coffees of VE/LA.
March 2021 · Chapter threeA line out the door
The coffee bar opened in March 2021, and by the second weekend the line ran out the door for hours. A year and a half later came the first three malls, then Studios, then VE/LA at Home for coffee, matcha and tea. Then London. Then Singapore.
One boy, one idea, one corner that changed everything.
เวลา, the Thai word for time
The name came minutes before the New Year fireworks. The slash between VE and LA is a quiet nod to the hands of a clock.
Two coffees, sunrise and sunset
Five years on there are ten gradients across coffee, matcha and craft tea. See all ten
From the diary
Where everything in the cup comes from
Global coffee sourcingCoffeeSourced in Thailand and from farms around the world, each batch roasted to show the best that coffee has to offer.
Award winning tea farmersCraft teaGrown by acclaimed organic farmers in northern Thailand, families who have cultivated tea across generations.
From Mie, JapanMatchaSundown and Sunrise are sourced exclusively from Mie with our partners, and served at every VE/LA.